The main purpose of WIC (Women, Infants and Children) program is to promote and maintain the health and well-being of pregnant, lactating and postpartum women, children under the age of 5 and infants.

The Wisconsin WIC Program, administered by the Wisconsin Department of Health Services, has served thousands of low-income Wisconsin families through their health services. 

Wisconsin WIC Program Benefits 

All participants receive nutrition counseling and education, breastfeeding information and support, special checks to purchase nutritious foods from WIC approved Wisconsin grocers, health screening and referrals to doctors, dentists and other beneficial programs like FoodShare, BadgerCare Plus, Wisconsin Works, Head Start and Medicaid. 

Pregnant, breastfeeding and postpartum participants receive WIC food packages monthly, WIC classes covering useful information about pregnancy and breastfeeding as well as breastfeeding support and resources.

Participating children receive WIC foods, referrals to immunization and respective parents or guardians receive information about food shopping, healthy recipes and feeding a child.

Lastly, infants enrolled in the Wisconsin WIC Program receive immunization referrals and infant formula (if their mother cannot breastfeed). 

Because of WIC, premature births, low birth weights and long-term medical expenses for participants have reduced. 

Healthy food packages provided by the Wisconsin WIC Program include fresh/frozen/canned fruits and vegetables, 100% juice, whole grains, beans, peas and lentils, eggs, milk, cheese, peanut butter, canned fish and infant formula, cereals and meats among others 

Who qualifies for the Wisconsin WIC Program? 

Pregnant, lactating, postpartum women, infants and children less than 5 years old who live in Wisconsin, have a nutritional risk and have a total household income of 185% of the federal poverty level. 

For other Wisconsin WIC concerns, visit their website or contact them directly at (608) 266-9824.